In today’s edition of the FT, management columnist Stefan Stern, writes that “business leaders ought to recognise, as they catch their breath after months of turbulence, that the strategy they were pursuing until recently is unlikely to be right for today. .. Leaders need to develop sensitivity to the mood of the organisation if they want to avoid the unpleasant surprise of being confronted by colleagues who refuse to follow the script.”
As we know, organisational identity offers a point of stability when everything else is changing.
Stefan goes on to say “in a battle between culture and strategy, culture usually wins. So in drawing up new strategy, make sure it is not in conflict with an organisational identity that could otherwise engulf and overwhelm it.”
Read the full article Time to get your strategy right
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Virginia, loved the piece by Stefan which led me to Stanton Marris. Your approach and recent research hit the spot for me. A Scot living in Boston, MA, I’m working with entrepreneurs trying to mentor the belief that companies are either remarkable or invisible. I don’t believe there is much in between!
Being remarkable is about building a compelling story that inspires people especially in a recession.
It drives everything and raises the probability of execution success because staff believe.
Best
Ian
Ian – it’s always good to hear that our thinking resonates so thoroughly with someone who sees the opportunity to use this as a basis for repositioning businesses in response to the recession. It would be good to keep sharing examples of where we see this happening. Virginia
I’ll continue to share examples here when the opportunity arises. I also share insights on Twitter @IanDSmith.
Best
Ian